| Survey Questions |
| 1 | Store Type | Where do you buy most of your cards ? | Answers |
| 2 | Sport | What sport do you primarily collect? | Answers |
| 3 | Reason | What is the primary reason you buy cards? | Answers |
| 4 | Influences | What most influences your purchase decision? | Answers |
| 5 | Pack Price | What types of packs do you prefer to buy? | Answers |
| 6 | Autos | How important are Autographs cards? |
| 7 | Memo | How important are memorabilia cards? |
| 8 | Tech | How important is card technology to a product? |
| 9 | #d RC | How important are sequentially numbered rookie cards? |
| 10 | #d Inserts | How important are low sequentially numbered insert? |
| 11 | Big Pulls | How important is it to have a chance to pull a card worth over $1000 to $500? |
| 12 | Sets | How important is it to be able to complete a set? |
| 13 | Topps | Compared with the competition, what is your overall ranking of The Topps Company and its products? |
